The start of a new year is the perfect time to look at your online presence and see what needs an update. Who doesn’t love a new year reset? In the midst of all your new year, new me to-do lists, add these 6 steps to update your Pinterest account and give it the refresh it deserves for 2023.
6 Simple Steps to Update Your Pinterest Account
With so many digital spaces to keep up with, Pinterest is often the little dust bunny in the corner that gets missed. But nobody puts Pinterest in the corner!
I want it to be easy for you to keep up with and succeed in your Pinterest marketing in 2023, and these 6 steps will help you do just that.
1. Update Your Pinterest Profile Pic and Header Image
Did you get new branding photos? Did you switch your Instagram profile picture? Update your Pinterest profile picture to match! As well as updating your imagery, using the same profile pic on both platforms helps with brand recognition.
Don’t forget your Pinterest cover image, either. Swap in some new portfolio project images or update it to promote your latest lead magnet.
2. Clean Up Your Boards
If you have any old, outdated, or personal boards, you can make them secret or archive them. Secret boards are only visible to you, and you can still save pins to them. Archived boards don’t get deleted, but you can’t save pins to them anymore.
If you know you’re not going to use a board again, go ahead and archive it so it isn’t cluttering up your personal pinning workflow.
While you’re at it, make sure all of your boards have clear titles with keywords in them and that they have keyword-rich board descriptions, too.
3. Organize Your Canva for Easier Pin Design
This tip is definitely more “do as I say, not as I do” because my personal Canva is a mess. But there’s nothing more frustrating than trying to sort through thousands of random designs and uploads when you really just need that one blog post cover template or brand photo.
First, start by making a fresh copy of your pin templates. Having a master Canva doc with all of your go-to pin graphics is amazing. But it also gets messy fast.
Duplicate it, rename it with the year, and start fresh!
Then, go into your brand kit and make sure you have all of your current logos, fonts, and brand colors up-to-date.
Last, but certainly not least, go ahead and upload any new brand photos, product mockups, and client content to organized folders.
Trust me on this. Already having everything you need in one place when you go to create makes things so much easier.
4. Audit Your Messaging
Businesses go through dozens of micro-evolutions in a year. Make sure your messaging is still accurate.
Check for things like how you describe your ideal client, services, and overall vibe. Your profile title and Pinterest bio are where these things usually get overlooked!
5. Update Your Pinterest Keywords
Along with that, make sure your Pinterest keywords are still relevant, too! Add in any new topics you’re creating content about, swap “2022” for “2023,” etc.
P.S. If you don’t already have one central place to keep your keywords… you need one. I like Google Sheets. And you can actually steal mine here.
6. Review Your Pinterest Goals
Okay so this step in your Pinterest refresh might not be the most simple, but it’s important. If you don’t know your goals from Pinterest, you won’t be able to tell if the time and effort you’re spending is worth it.
Start by recording your analytics as they are right now. You can either take a few screenshots or record the main data points in a spreadsheet.
Then, pick 1-3 main goals for your Pinterest marketing. Here are a few ideas to get you started:
- Increased traffic
- More email subscribers
- Brand awareness
- Lead magnet downloads
- Digital product sales
- New client leads
Finally, make sure the content you’re posting is actually going to help you achieve those goals.
When Should You Audit Your Pinterest Marketing Strategy and Profile?
- If your business pivots
- If your ideal client changes
- If you rebrand
- Before launching a new offer/product
- At least yearly (better quarterly)
Making sure your Pinterest account accurately reflects your brand and business is important. It’s easy to think that Pinterest marketing is a one-and-done situation, but consistently auditing your Pinterest marketing strategy is the best way to make sure you continue to reap the rewards.
This is something I’m constantly doing for my Pinterest management clients. Whether its tweaking the language in their bio or adding new boards for a new type of content, I’m constantly evolving our strategy to help my clients achieve their goals.
And while there’s currently a waitlist for my Pinterest management services, I can help you audit your current profile and pinning strategy.
If you want the custom, detailed version of this 6-step Pinterest refresh, book your Pinterest account audit here!
